8th HR Minds Employer Branding Forum
WHY THIS EVENT?
In the ever-increasing pace of the 21st century, with increasing competition on the talent market, it is essential for HR professionals to stay on the top of the latest developments and have lateral thinking. Capturing talent becomes a more transparent and brand-based process which directly affects company’s development and growth. With global trends influencing organisations, the next generation coming into the workplace and technology penetrating our life, it is crucial to be on the forefront to stay among the best employers. How to differentiate yourself as employer through developing an attractive Employer Value Proposition? How to involve employees in promoting the company employer brand? How can HR add value when promoting the business culture internally and externally? How to develop a strategy of Right Job for the Right Person at the Right Career Developmental Stage? What are the digital tools and social media approaches that help building a strong employer brand? At this event we will be discussing answers to these and related hot questions that various HR departments face across Europe.
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Details in the Agenda
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Event schedule
Day one
08:30 Welcome Coffee and Registration
09:00 Greeting from the GLC & Icebreaker Session
09:10 Opening Remarks from the Chair
09:15 The Future of Employer Branding
09:50 Measuring Employer Branding Effectiveness
10:25 “State-of-the-art“ Employer Branding
10:40 Tea, Coffee, Networking & Exhibits
11:20 The End of Performance Management (as We Know It)
11:55 Effective Engagement of 150,000 Employees as Brand Ambassadors
12:30 Building Diversity & Inclusion into the Talent Cycle
13:10 Luncheon & Networking
14:15 Future of Work
14:50 Building a New Employer Brand
15:25 To Be or Not to Be is Not the Question – Social Diversity in Employer Branding
16:00 Tea, Coffee, Networking & Exhibits
16:30 Implementing a Global Employer Value Proposition for Success
17:05 OPEN PANEL DISCUSSION: Employer Brand – Global vs. Local
17:45 Closing Remarks
Day two
08:30 Welcome Coffee and Registration
09:00 Opening Remarks from the Chair
09:05 Why Great Companies Do Not Need Employer Branding?
09:40 Driving True Cultural Change with a New Talent Development Approach for adidas’ Leadership
10:15 Telenor Group: Learning for All
10:50 Tea, Coffee, Networking & Exhibits
11:25 OPEN PANEL DISCUSSION: Value Proposition for the Changing Labour Market
12:05 Why Casting Your Recruitment Net as Wide as Possible Will Find You the Best Talent
12:40 Alumni for Early Talents – How to Stay in Contact With Former Interns?
13:15 Luncheon & Networking
14:15 How Growing an External Talent Community helps to Strengthen your Employer Brand and Long-Term Talent Pipeline
14:50 The Candidate Strikes Back: the How and Why We Should Stop Talking about Candidate Experience and Start Doing
15:30 Closing Remarks
15:40 Farewell Networking
For detailed program request the agenda

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Who will you meet?
Chief Human Resources Officers (CHRO) / Chief People Officers Chief Executive Officers (CEO) / Senior Vice Presidents / Vice Presidents / Heads / Directors / Business Partners / Senior Managers, Managers / Analysts / Consultants / Advisors OF:
- EMEA HR
- HR Europe
- European Resourcing
- Human Capital
- Global HR
- Group HR
- Group EMEA HR
- People and Culture
- Talent Management
- Leadership Development
- Recruitment and Selection
- Resourcing & Talent
- Organizational Development
- Learning & Development
- Competence Development
- HR Strategy & Operations
- HR Expertise Centre
- Change management
- HR transformation
- Employee relations
- Employer branding
- Performance management
- Skill Pool
- Retention
and various HR professionals in related HR functions from cross industries across the Globe.
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FAQ
The client has the right to cancel his/her registration in the event.
There is a 50% liability on all conference registrations once made, whether the booking was made through our website or via e–mail/ telephone/ fax.
If the client cancels with more than 8 weeks’s advance notice, GLC shall be entitled to an amount equivalent to 50% of the conference fee and 16 EUR administration charge. In case the client has already made his/her payment, this will be deducted from the conference fee GLC has already received and the remainder will be refunded. If no conference fee has been received prior to the cancellation request, GLC will issue an invoice for the cancellation fee (the amount equivalent to 50% of the conference fee and 16 EUR administration charge), which the client must pay immediately upon receipt. No refunds are available for cancellations received with 8 week’s (or less) advance notice or in case the client fails to attend the conference. In these cases, the full amount of the conference fee must be paid.
Many people are afraid to request for training budget, because they can’t seem to find the “perfect time” to do it. Well, there’s no perfect time to ask for it, but there are definitely some moments that are better than others. For instance, if your boss is about to take a two week vacation, he/she might be in a good mood. If he/she just lost a major account, may not be wise at that juncture.
B. Make a case for yourself
When you ask for budget, you should be prepared with specific details and explanations about what is in it for the company and you’re superior. If you go into a meeting and just say, “I want to get budget for a conference,” it’s likely that your request won’t be taken seriously. If you want to plan ahead, then you should be prepared to explain the following points:
1. Start by stating your accomplishments
2. Show that you’re ready for more responsibility and eager to learn
3. Describe:
a) How this event will increase your productivity?
b) How you will need less supervision
c) How you can bring back the knowledge to the company
4. Follow up